Matomo: an alternative to Google Analytics
Matomo is free and open-source software, the alternative to Google Analytics. It offers a wide range of features, strong security, and protects your users' privacy. This allows you to understand how to optimize your website, make better business decisions, and stand out on the internet in a secure and reliable way.
The main objective is to return control and data ownership to the user. By hosting web analytics on your own server, there are no third parties claiming ownership, no data sales, and no one monitoring it. This means that when you install Matomo in just a few clicks, you already have full control.
IMPORTANT: Since version 5.8.3 of WordPress from the 1-click installer in the cdmon Control Panel, this plugin is automatically installed, so there is no need to install it in order to manage it. In the following image, we can see the installed plugins of a completely new WordPress installation set up from our control panel:
If you want to use this plugin on your existing WordPress (without installing a new website), you just need to follow the steps below under "How to install the Matomo plugin"
How to install the Matomo plugin
First of all, you must log in to the WordPress administrator. Once inside, go to "Plugins" and click on "Add New":
Now search for the "Matomo" plugin in the search bar and click "Install Now" on the first result:
Next, wait for the installation to finish and the button to activate it will appear; click on it:
You will now have the Matomo plugin installed and activated in WordPress.
How to manage Matomo from WordPress?
Once installed in WordPress, you will be able to manage the plugin directly from the WordPress administrator:
In "Summary" you can see the information collected in a concise and clear way:
If you click on "Reports", you will access the Matomo application directly, meaning a window similar to "Summary" will appear but directly from the Matomo interface:
In this section, you can set website goals you want to achieve or even view website access in more detail, such as visits from the last 30 minutes.
The other sections are much more specific. For example, in "Settings" you should go if you want to optionally configure tracking to your liking, or the "Diagnostics" section if you want to see plugin errors or view its technical features.
You can get more information about Matomo on its official website: https://matomo.org/
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